A real-time, biddable, display market is emerging: electronic market places, i.e. "ad exchanges" and other tools connect sellers and buyers of media inventory, directly.
In this spot market transactions are done in real time, without neither a pre-contract nor a volume commitment, the price is set in an open auction, and transactions are done at the individual ad impression level.
More than 30 million ad impressions are currently available in France every month, and that number is growing rapidly.
Very beneficial to both publishers and advertisers alike, Real Time Display is a true revolution in Online Advertising, and certainly one that no advertiser can overlook.